Sunday, September 7, 2014

Benefits Of Anti Aging Goji Serum

By Mattie MacDonald


People all over the world value youth when it comes to physical beauty. Although grey hairs may signal wisdom in many cultures, beauty is generally reserved for the young. The cosmetic industry was built on the desire of people - mostly women - to look younger longer. Anti aging goji serum is one of the latest products to promise to turn back the clock.

There is controversy over whether such products do anything more than temporarily improve the appearance of skin. Some dermatologists say that the skin is such an effective barrier to outside substances that few things can penetrate enough to effect either repair or improvement. However, many people are happy to accept even fleeting results which make them look better long enough to appear in public.

It seems that the majority of consumers and many skin-care experts do believe that topical products can restore skin to its former glory. You'll find few women who use no type of moisturizer for face and hands. As the body gets older, the production of hormones that regulate repair and replacement of tissue slows down. This hormonal deficiency or imbalance can result in what is called aging. The skin shows the effect of this decline, as well as of sun and environmental pollution, before the rest of the system exhibits symptoms.

The goji berry grows in the Himalaya Mountains and has been considered a longevity and vitality booster for centuries. For over four thousand years, this little red fruit has been used in Chinese medicine. Modern research shows that it is rich in nutritive value. Those who want to retain their youth point to goji's high antioxidant content, as these nutrients fight free radicals which are thought to accelerate aging.

Serum is a term used for the clear liquid, also called plasma, in the blood. It is thicker than water and semi-clear. This term has been annexed by the cosmetic industry to describe fluids bottled up for facial care. Unlike creams, which necessarily must contain extra ingredients to achieve the desired consistency, serums can be purer and more concentrated.

Lots of skin care specialty products are based on the nutrient-rich goji berry. Such products often get rave reviews from consumers who find they get their money's worth with regular use. The beauty industry is founded on the perceptions of their customers, who disregard outside evaluations if their personal experiences are positive.

However, many of the leading companies do base their formulas on scientific research and clinical trials. This is often done at company expense, which is one reason that this sort of product may be expensive. There is fierce competition in the industry for consumer loyalty, so products that do not deliver promised results quickly are sidelined.

It's easy to go online and see the wide choice of goji berry serums on the market. The internet is also a way to read up on actual research and to check the track record of companies offering skin care. You may find free samples or trial periods with a money-back guarantee to make it easier to find the product that works for you.




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