Sunday, June 14, 2015

Importance Of Selling Hair Pieces On The Internet

By Elaine Guthrie


Is there something that differentiates between top performing online business, the normal ones and the ones that barely survive? Definitely, there is. Customer retention is what separates them. Lets see how hair pieces can be sold online.

The trick in succeeding in the e-commerce field is in getting a customer to buy from you again. The trick to getting them to buy from you again is giving them a good first-run experience. So let us talk about the first-run experience.

The key that leads to success in the field of e-commerce is getting the customer to buy from you again and again. To be able to do that you need to give them a good first-run experience. So, firs-run experience, what is it?

First-time experience for a customer is the difference between you selling like everybody else and, instead, paying attention to the minute details of buying and selling that would set you apart from the rest.

So how do you get someone to be a repeated buyer of your products if you are an online store? Be mindful of them even after they have bought the good already. Let the end of the purchase not be the end of a business transaction but the beginning of a business relationship.

For one, say thank you after they have made an order. Do this by customizing a thank you page that appears after the buyer makes an order on your site. It does not have to be direct, but the customer should get it crystal clear that you appreciate their purchase and that you will ensure the product reaches them in time and safely. Have a confirmation mail sent indicating that the order has been received? The mail should be well customized and with pictures. You can do this using HTML or having a web developer code you the mail.

Equally, confirm to the customer that you are shipping the order when you do so. Take note that these mails are not to be marketing other products. If they do, then they would work for you as it would seem to be looking after your interests only. The customer has been said to be King. As such, the customer has to be made to feel important by having all the attention on them.

Lastly, have a follow up mail. The question to ask here is not Has the product arrived?, you will get to mean that you are unsure of the transportation means and that the buyer was risking their money. The question to ask is how they feel about the product or how the product is treating them. Is it nicely? You have it there: that is how you bag a repeat purchase.




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